“88% of B2B purchasers would prefer to shop via e-commerce, yet most manufacturers, distributors, and other B2B suppliers still have very limited or non-existent e-commerce websites" Today's digitally empowered customers expect to engage, self-serve, and buy without necessarily speaking to or interacting with a 'sales person'. B2B buyers now expect - demand - the same modern online and omni-channel experience when they engage with you as they get on the best consumer websites. They want personalized, highly relevant offers. They want a single view of you, and they want you to have a single view of them, regardless of which channel they use - on the web, mobile, or in-person. Are you prepared to engage with your customer like never before?
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